WNBA
COUNT IT
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Challenge:
Celebrate the 25th anniversary of the league and attract the next generation of fans. The WNBA’s fans of tomorrow are unapologetic, diverse and not necessarily sports-obsessed.
Idea:
When you hit a shot in the face of adversity, you tell people to count it. You force opponents to recognize your accomplishments. And when you rack up enough of these moments, you discover the amazing 25 (+counting) years of the WNBA.
Results:
Successful trade coverage including ESPN, People, NBC, Yahoo, Bleacher Report and more.
360 campaign launch including a :60/:30 TVC narrated by Lisa Leslie, social, PR, Google Takeover, cross-promotion across the NBA, merchandise, etc.
Our created tagline “Count It” was seen across multiple touch points across the WNBA and NBA including jersey patches, on-court, signage, etc.
