SIRIUSXM
Yelling
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Challenge:
Reset expectations about what a car radio could be and help debut the new SiriusXM app to drive consideration and favorability by proving out moments beyond the car.
Idea:
Everything you want to hear, lives here. The only place where very category of entertainment and entertainer is brought together on one platform no matter where you listen.
Housemates featured: Kevin Hart, Dave Grohl, LL Cool J, Anitta, Bebe Rexha, Bella Poarch, Brett Farve, Diplo, Kehlani, Normani and more.
Results:
14% increase in consideration
40% increase in purchase intent
Press Coverage included Ad Age, PR Newswire, Digital Music News, etc.