CAESARS SPORTSBOOK

CHARADES

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Challenge:

Shift business strategy from customer acquisition to retention while leveraging key learnings from launch campaign:

  • Association and credibility with NFL (official sportsbook/partner of the NFL + heroing the first family of football, Mannings)

  • Affinity for the Caesars brand character

  • Highlight our best-in-class loyalty program, Caesars Rewards

Idea:

Charades, a friendly game amongst friends emphasizing our key differentiator of Caesars Rewards.

Results:

Nearly tripled bets during the NFL season

Campaign broke through culturally with favorable trade coverage and organic mentions on Saturday Night Live to a shout out from Barack Obama on ESPN’s Manningcast during Monday Night Football.

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