CAESARS SPORTSBOOK
CHARADES
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Challenge:
Shift business strategy from customer acquisition to retention while leveraging key learnings from launch campaign:
Association and credibility with NFL (official sportsbook/partner of the NFL + heroing the first family of football, Mannings)
Affinity for the Caesars brand character
Highlight our best-in-class loyalty program, Caesars Rewards
Idea:
Charades, a friendly game amongst friends emphasizing our key differentiator of Caesars Rewards.
Results:
Nearly tripled bets during the NFL season
Campaign broke through culturally with favorable trade coverage and organic mentions on Saturday Night Live to a shout out from Barack Obama on ESPN’s Manningcast during Monday Night Football.
